Keyword research is a critical component of digital marketing and SEO strategy. It involves identifying and analyzing the terms and phrases people use in search engines. This understanding helps in optimizing website content to increase visibility, attract targeted traffic, and ultimately enhance conversion rates. It's essential because it ensures that your content aligns with user search intent, making your website more relevant and discoverable to your target audience.

I must be honest – utilizing a keyword tool such as SemRush or Ahref is generally more effective for identifying quality keywords. These tools enable you to find keywords with high monthly search volumes and those that are easier to rank on Google. Therefore, if it's within your budget, I highly suggest conducting keyword research using one of these two paid tools. 

Upon subscribing, you'll have access to instructional videos that guide you through effective keyword research using their platform.

However, if you're currently unable to invest in these tools, the Google Keyword Planner Tool is an excellent free alternative: